Pricemark UK - Wholesale Alcohol Advice

When choosing wholesale wine distributors, there are a few areas to consider. For on trade wine / off trade wine in particular the choice of wine, minimum order quantity, reliability and quality of service will determine which wholesale wine distributor you should look at.

Regardless of who you might use as a wine wholesaler or wine distributor here are a number of aspects to consider:

1. Popularity of wine. This will differ from country to country. For instance, if the area and buying population is affected by anti-Italian sentiments, the sale of Italian wines would be unlikely to be popular. Consider your customer’s purchase record and then specifically look for wines in that category. An Internet search alone should give you an idea which wholesale wine distributors to consider.

2. Minimum order quantity imposed by the wholesale wine distributors. Normally speaking, the more you order, the better the deal. However, if you do not have a big enough cellar to store the wines, what ever discount you achieve on your wholesale wines will be pointless. Here, you have two options, order in smaller quantities or look for a wholesale wine distributor that will help you store your on trade wines / off trade wines.

3. The profile of your target customer. You need to decide if you are targeting the mass of population that will go for more economical choice of wine or are you selling to a selective group of people who only want the best wine by reputation? This will affect your ultimate choice of wine and as a consequence the wholesale wine distributors you should work with. For example, even though the price of Spanish wines are affected by fluctuations in currency valuations, you should still be able to appeal to customers who value the quality of the wine more than the price. This is where the margin on your on trade wine / off trade wine can be most influential.

4. Is the packaging sufficiently appealing? Never underestimate the power of visual representation. Italian wine importers for example, have suffered loss of market share due to their reliance on traditional methods, marketing, and labelling restrictions compared to new world wines.

5. Unique wine selections. You need to differentiate yourselves from the rest of the retailers in your area as well as the big boys. This way, you will have higher chance of obtaining a steady pool of customers for your wine selections alone, if you are a restaurant you may benefit from customer feedback but as a retailer you will only know the feedback as customers buy more or less of a particular wine.

6. Legislation. Check for any relevant legislation in your area that affects the price of on trade wine / off trade wine. For example, areas in the US restrict that wine wholesalers must buy from wine makers at a mark up of no less than 33.3% and retailers must sell at a mark up of no more than 50%.

Knowing how to choose and work with the right wholesale wine distributors is one thing but finding a reputable and reliable wholesale wine distributor is another. Go for online wine wholesaler and wholesale wine distributor directories that feature reviews on wine wholesalers. Some of these directories even have a forum where members who are retailers post comments on distributors. Joining these forums will give you a insight into others retailers experiences of dealing with particular wine wholesalers.

Wholesale Wines and Spirits from Pricemark UK

You can download our product brochure in pdf format to view our range of wholesale wines and spirits, offline. If you don't have adobe pdf document reader on your PC, you can download the software by clicking on the link below.

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